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I am an organized and creative senior designer with over 25 years of experience creating and implementing design solutions for businesses across various industry sectors. Expertise in Adobe Creative Suite, Wordpress, and visual brand development. Seeking a position as a visual designer and/or web designer.

Currently I work for myself under the business name ChromAddict. I offer design services, pet portraits, original art, fine art prints, and many gift items.
2002 – Present

  • Focused on helping small businesses with visual branding solutions
  • Proficient at creating brand elements, style guides, traditional print design, packaging design, infographics, web design and programming, and digital assets for clients in a timely manner and within budget constraints.
  • Worked extensively with Wordpress and WooCommerce for design and implementation of client websites
  • Created social media graphics to coordinate with traditional marketing materials
alderfer@chromaddict.com
resume (pdf)
retail shop

STRENGTHS

Extensive experience building relationships and working collaboratively with clients, colleagues, and vendors to achieve shared goals.

Strong Collaborator

Extensive experience building relationships and working collaboratively with clients, colleagues, and vendors to achieve shared goals.
Always looking to the future and committed to learning new skills and approaches to enhance performance and drive efficiency.

forward thinker

Always looking to the future and committed to learning new skills and approaches to enhance performance and drive efficiency.
Over 25 years experience managing diverse projects for a wide range of clients, delivering results in time-sensitive and budget-constrained environments.

skilled organizer

Over 25 years experience managing diverse projects for a wide range of clients, delivering results in time-sensitive and budget-constrained environments.
An award-winning designer with a keen eye for detail, ensuring every element is thoughtfullty crafted to create cohesive and impactful designs

exacting visionary

An award-winning designer with a keen eye for detail, ensuring every element is thoughtfullty crafted to create cohesive and impactful designs

skills

Adobe Creative Suite
Procreate
Microsoft 365
Copywriting and editing 
Basic photography
Written tutorials
Style guides
Infographics
Branding
Pattern design
Illustrations

Wordpress
WooCommerce
Mailchimp
Javascript
PHP
HTML
CSS
mySQL
UX research
UI design


passions

Combining Traditional with Digital
Finding ways to combine my love of traditional illustration and art with digital technologies to create something unique.

Useful Design
Beautiful and easy-to-understand design solutions that help people find what they’re looking for and understand the information.

highlights

Earned over 30 American Advertising Awards

Received the Governor’s Award for Volunteer of the Year, 7th “Deep South” District Chapter of the American Advertising Federation

Served as President, American Advertising Awards Chair, and Webmaster for the American Advertising Federation – North Alabama

Colored pencil works have been included in publications such as “Colored Pencil Magazine”, “Ann Kulberg’s Color! Magazine”, and Strokes of Genius 6 and 10

on a personal note

What brings me joy?
  • My kids. It’s amazing to watch them become confident individuals and generally good humans.
  • Cats, especially my cats, but honestly, all feline varieties are fantastic.
  • Backyard bird watching, which I took up during the COVID lockdown, and now I spend a lot of time looking out the window at birds on a feeder while I drink my morning coffee.
  • Flower gardening. I love all the colors, shapes, and textures. They’re magical!
  • Drawing with colored pencils. It’s relaxing, and I love all the colors at my fingertips. 
Favorite place I’ve visited?

Bryce Canyon. I love the colors. 

Favorite color?

Orange. It’s fun and cozy.